In the ever-evolving world of e-commerce, pricing isn’t just about numbers—it’s about survival. As an Amazon seller, you know how quickly the marketplace shifts. One moment, you’re the lowest-priced seller. The next, you’re buried on page three. Manual repricing just can’t keep up.
This is where Linnworks Custom steps in—not just as a tool, but as your silent partner in creating automated pricing strategies that work smartly, consistently, and competitively. Let’s walk through how you can set up automated pricing in Linnworks to make your Amazon business more agile, efficient, and profitable.
Why Automated Pricing on Amazon Matters
On Amazon, the Buy Box is everything. Winning it often comes down to a fraction of a penny. Yet, pricing too low can hurt your margins. Manual changes are time-consuming and prone to human error. Automated pricing tools, like those built using Linnworks automation rules, strike the right balance—adjusting prices in real-time while still protecting your profit margins.
For brands scaling fast, or for solo entrepreneurs managing multiple SKUs, automation isn’t a luxury—it’s a necessity.
Step 1: Connect Your Amazon Channel to Linnworks
Before you begin, ensure your Amazon account is fully integrated with Linnworks. This allows Linnworks to access your product data, pricing, inventory levels, and competitor pricing where applicable.
- Navigate to Channel Integration in Linnworks.
- Select Amazon and complete the authentication steps.
- Sync your listings and ensure SKUs match correctly.
This sync sets the foundation for automation to work reliably.
Step 2: Create Custom Repricing Rules
Linnworks Custom enables you to define dynamic repricing rules based on conditions that match your business strategy.
Here’s how you do it:
- Go to Automation > Rules Engine.
- Click on New Rule and name it (e.g., “Amazon Dynamic Repricing”).
- Set conditions, such as:
- If competitor price drops below your current price
- If product has been idle for 7 days
- If stock level is above 50 units
- Set actions:
- Adjust price by a fixed value or percentage
- Match lowest competitor price, but maintain minimum margin
- Raise price when stock is low to preserve inventory
These logic-based conditions are the heart of your Amazon repricing tool within Linnworks.
Step 3: Protect Your Margins with Price Boundaries
One of the most common mistakes sellers make is letting automated rules cut too deep. Avoid this by setting minimum and maximum price thresholds.
In Linnworks:
- Under each rule, define Minimum Price and Maximum Price.
- These parameters ensure you never sell below cost or price yourself out of the market.
Adding this safeguard lets you automate with confidence, knowing your business sustainability is never compromised.
Step 4: Test and Monitor Your Strategy
Start by enabling the rule on a small batch of products. Monitor how prices fluctuate and whether it impacts your Buy Box wins, sales velocity, and margins.
Linnworks provides analytics dashboards where you can:
- Track price changes over time
- Measure performance against competitors
- Adjust rules based on trends and outcomes
Step 5: Scale It Across Your Catalog
Once you’re confident in the rule logic and results, you can replicate or adapt your automation rules across categories or brands. Each rule can be tailored by:
- SKU or listing title
- Sales channel (if you’re multichannel)
- Inventory thresholds
This scalability makes Linnworks Custom a powerful Amazon repricing tool, built around your unique business logic.
Ecommerce is relentless. Prices change. Demand shifts. Competitors move fast. The sellers who stay ahead are the ones who stop reacting—and start automating. By setting up smart repricing strategies in Linnworks Custom, you free up your time, protect your margins, and keep your Amazon presence as sharp as the competition demands.
Automation isn’t about replacing effort. It’s about reclaiming energy to focus on growth, customer experience, and strategy—what truly matters.
