Custom Application Macro

A “Custom Application” in Linnworks refers to a software solution that extends the functionality of Linnworks through custom development. These custom applications are typically created using macros, which are scripts or programs written in Linnworks’ scripting language. Here’s a brief overview of Linnworks custom applications and macros.
Customization for applications using macros helps you automate specific tasks or to add new features which are not included in the standard Linnworks platform.

Linnworks API

(Application Programming Interface). This allows users to manipulate and automate data, order processing, and other tasks within Linnworks.

Custom Macros

are often used for automating repetitive tasks, such as order processing, inventory management, and data import/export so that it’s easy for organization to work efficiency and best outputs. This is time savvy.

Custom applications

and running a macros script provides a way to extend the functionality of Linnworks to suit the specific needs of a business, making it more flexible for e-commerce operations to finish the task.

Linnworks Custom

supports integration with third-party services and tools, which allows users to connect their Linnworks account with external systems and automate various processes.


Customizing Application Macros

They provide a way for users to automate tasks, create custom processes, and tailor Linnworks to meet their specific business needs.


Custom Application Macros can automate repetitive and time-consuming tasks within the Linnworks platform. For example, you can create macros to automate order processing, update inventory levels, and synchronize data across multiple channels. This automation reduces manual labor, minimizes errors, and improves efficiency.

Customized Workflows:

Users can design custom workflows and processes to align with their unique business requirements. This allows for the creation of tailored solutions that adapt to specific operational needs, such as order management, shipping procedures, or inventory control.


Custom Macros enable integration with external systems, third-party tools, and APIs. This facilitates the exchange of data between Linnworks and other e-commerce platforms, marketplaces, and services, ensuring a seamless and unified approach to managing online sales.

Enhanced Reporting and Data Analysis:

Users can create custom macros to extract, manipulate, and analyze data within Linnworks. This enables businesses to generate customized reports and gain insights into their sales performance, inventory trends, customer behavior, and other critical metrics.


As businesses grow, Custom Application Macros can adapt to handle increased order volumes, expanded product catalogs, and more complex operational requirements. This scalability ensures that Linnworks remains an effective solution as a business expands.

Improved Efficiency:

By automating processes and creating efficient workflows, Custom Macros can lead to significant time and cost savings. This can result in streamlined operations, reduced errors, and a more responsive and agile e-commerce operation.

Synchronized Data:

Customize how data is handled and displayed in Linnworks. This can include designing personalized order views, configuring product catalog layouts, and adapting data formats to suit your preferences.

Consistency of Data:

By automating data synchronization and processing, Custom Macros help maintain data accuracy and consistency across different channels and systems. This reduces the risk of errors and overselling, leading to a more reliable shopping experience for customers.

Adaptation to Changing Market Conditions:

The flexibility of Custom Application Macros allows businesses to quickly adapt to changing market conditions, regulations, and emerging business strategies. This ensures that e-commerce operations remain competitive and responsive.

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